What Is Attraction Marketing? Think “Fishing.”
If you have been in network marketing for any length of time you may have heard the term Attraction Marketing or another term you may have heard of is Magnetic Sponsoring. However, do you know what Attraction Marketing/Magnetic Sponsoring really means?
The simple definition is “it is a process.” Attraction Marketing is an umbrella concept, whereby you add value by creating content to capture a lead, to be able to communicate with, and then close your prospect on what you have to offer. Seems simple enough, but yet so many people get it wrong.
Think of it like fishing. You are standing on the water’s edge waiting for the tide to roll in, you cast your net, you catch some fish in the net, you then go through and pick out the fish you want. Every good fisherman knows to only keep the best fish; the fish that will bring them the most money at market.
So why then do we feel the need to run after anybody and everyone? Well because when we first joined our company we were told to make a list, have parties, talk to anyone within a 3 foot radius and don’t take “no” for an answer. So I ask you, “How’s that working out for you?” I’m going to go out on a limb here and say not so well. Why do I know this to be true? Because I was taught the same ole tried and true methods of network marketing and it hasn’t gotten me anywhere either!
Although many have gone the way of attraction marketing there are many who have failed miserably because of three reasons:
#1. They get scared because it isn’t going fast enough, so they go back to the traditional way of network marketing.
#2. People don’t move out of the “employee” mindset. When things start getting hard they want someone to show them what to do and when no one does, they revert back to the traditional way of network marketing.
#3 Information overload. People get caught up in trying to learn all the different ways to market and before they know it they have “information overload.” Trying to do too many things at one time will never get you anywhere fast!
If you really want to make serious money in this industry however, and eventually put your business on auto-pilot, you have to learn attraction marketing, period end of discussion!
Think about some of the greats in our industry; like Ray Higdon, Diane Hochman, Eric Worre, “Big Al” Schreiter and Jim Rohn. All of them use attraction marketing. You don’t see them running after people, because they attract people to them. They could walk away today and never make another video, blog post, write another book, etc. and people would still come to them. Isn’t that a much better way of building a business?
You have to start thinking like a merchant. Merchants set up shop and people come in to browse and some eventually buy. And people buy from certain merchants because they know, like and trust them, not because the merchant was standing in front of their store with their merchandise and telling people they had to buy from them because their product was the best!
Look for people who are looking for you and stop excepting just anyone into your business. Only the privileged get to join your elite club!
If you would like to get your hands on an attraction marketing formula and learn from one of the greats, Diane Hochman, I recommend picking up her jam packed course “Attraction Marketing Intense.” She spills her guts and has left no stone unturned when she created this course.
What you get:
Module #1 – Just What Is Attraction Marketing Anyway?
Module #2 – The Magic of The Funded Proposal
Module #3 – Creating Your Story (yes you have a story and you need to tell it)
Module #4 – Video Attraction Training
Module #5 – Crafting Your First Custom Marketing Funnel
Module #6 – Writing Hot Copy for Your Attraction Marketing Campaigns
Module #7 – Social Media Attraction Formula
Module #8 – Advanced Promotion Techniques That Yield a 10x Return
Bonus #1 – In Depth 90 Minute Narrative Workshop
Bonus #2 – Workshop: The Full Dimensional Plan in 90 Minutes
Bonus #3 – Copy Writing Intensive in 90 Minutes
Bonus #4 – 1 Hour of Dian Hochman’s Time
Bonus #5 – 15 Recorded Q&A Sessions.
I told you she spilled her guts and left no stone unturned!
Oh and shhh don’t tell anyone, you can grab it today for 94% off, but you better hurry before Diane comes to her senses and raises the price.
And I just received an email from Diane today “Every year since the course has come out I have done additional bonus LIVE sessions for all course owners and 2016 is NO EXCEPTION.
In a week I will begin with a series of new live sessions that will take you on the deep inside of the ESSENCE of attraction marketing and really help you attune to what makes people tick.”
If you are really serious about building your business and you want a business that will eventually run itself I highly recommend you pick up Diane’s course today. OR, you can keep doing what you’re doing, getting nowhere fast!
Do me a favor and leave me a comment below if you found value or you had a “lightbulb” moment. Love to hear your thoughts!
Your Entrepreneur Friend,