Uncovering 5 Misconceptions of Network Marketing
Have you ever been approached by someone in a Network Marketing company asking you to try their product and/or join their business and brushed them off because you have a stigma about Network Marketing?
Well maybe I can clear some misconceptions up for you.
Disclaimer: Yes I am in a Multi-Level (MLM) company, HOWEVER I was one of those people who had a stigma about Network Marketing and I am going to share with you 4 of my judgements that I believed to be true about Network Marketing.
Network Marketing Myths Dispelled
1. People In Network Marketing Are Too Scared To Own A “Real Business.”
What I have learned through personal experience and getting to know people who have been in the industry for year’s is they are the bravest people I know.
They took a leap of faith, put down their hard earned money to have a better life for themselves and their family.
They knew their 9-to-5 wasn’t going to ultimately get them where they wanted to be in life.
They knew they deserved better!
They want to better themselves and make an impact on other people’s lives.
People who own (yes they own their business), they knew it was the most affordable way they could own a business.
For as little as $100, sometimes less, sometimes more, a person can own their own business.
They don’t have to make the products.
They have a team that is there to cheer them on, support them and help them every step of the way.
Do you realize that most business owners’ spend hundreds of thousands of dollars just to get their doors open and most don’t see a return on their money for 3-5 years and some may never see a return? Not to mention they have to purchase or manufacture their products, find a building that hopefully has good foot traffic, insurance costs, labor costs, sleepless nights, and the list goes on and on.
Well in my opinion people who own a Network Marketing business are the smart ones. It’s really a no brainer if you have an entrepreneurial bone in your body. I mean who can start a business nowadays with a small investment? Not any that I know of except for Network Marketing.
2.Network marketing Is Just A Pyramid Scheme.
Well first off you have to understand the definition of a pyramid scheme. According to Wikipedia a pyramid scheme is a business model that recruits members via a promise of payment or services for enrolling others into the scheme, rather than supplying investments or sale of products or services. Hmm, kind sounds like an employer?! They recruit you to work for them with the promise of paying you at the end of the week. https://en.wikipedia.org/wiki/Pyramid_scheme
Let me set the record straight on Network Marketing companies.
They can’t operate if they do not meet the Federal Trade Commission (FTC) guidelines.
There are more Network Marketing companies that have been around for 20, 30, 40, 50 years then most businesses.
Think about your favorite establishment that has probably come and gone in less time, but yet you believed they would be around forever.
Network marketing companies have to pay taxes, answer to the government and have to have a brick-n-mortar building.
If the government puts their stamp of approval on the company they have to be legit, meaning they aren’t doing anything unethical or they’d be shut down in a heartbeat. Can you say that about your favorite local establishment? I’ll bet they aren’t being scrutinized by the government and some may not even be paying taxes.
3.Believe That People Are In Network Marketing Companies Are Suckers.
They’ll never make millions.
They’ll never be top earners.
They will never be billionaires.
Well reality check – There are only 1,810 billionaires in the WORLD, so yes the likely hood of becoming a billionaire is slim. However there are 15 million Millionaires in the world and I know several in the network marketing industry. I’m okay with being a Millionaire, what about you?
People in Network Marketing are making passive incomes and adding that to their already existing incomes every month. In case you don’t know what passive income is it is earnings someone receives from other entities that they are not materially involved in.
In reality it doesn’t cost a person anymore to be involved in a Network Marketing company then it does to bring in the money. They can advertise for free on social media, they talk to friends and family, and most work out of the comfort of their homes.
So why would you say no to an extra stream of income?
It goes against any wealthy person’s advice.
Do you really think that the wealthy are wealthy because they rely on one stream of income? Only if they are foolish and they didn’t get wealthy by being stupid I’ll guarantee that!
So why wouldn’t any sane human being with half a brain not want extra streams of income coming in while they are out doing the things they enjoy doing?
People like to judge people in Network Marketing and say they are suckers when in reality the suckers are those getting up every morning going to a place they’d rather not be at, sitting in a cubicle daydreaming about what they would rather be doing, listening to a boss telling them what to do and ultimately building that company’s empire. Who’s the real sucker here?
Let me ask you this, “How many streams of income are you bringing in from that 9-to-5 job?
What happens if god forbid the company says “Sorry we don’t need your services anymore?” There goes your one and only stream of income, but the bills don’t stop coming.
Here’s something to chew on: The average millionaire has 5-7 income streams. Now who’s the sucker?
So before you look down your nose at the person next to you in that cubicle and say they are a sucker for trying to build a network marketing business and make a better life for them and their family and if they were to be let go they just might not stress as much because they know they have money coming in and you’re over their praying that you get a raise for just showing up, you might want to talk to that person and listen to what they have to offer. You think?!
4.The Products Don’t Work. There just like all those products “As Seen on TV” products. There just junk products that don’t work and are completely useless.
NEWFLASH it’s against the law to sale products that don’t work. The company will be shut down. Remember I mentioned Network Marketing companies are regulated by the FTC? Yay, they don’t mess around.
Reality is most distributors were customers before they became distributors. Meaning they used the products, fell in love with them, seen the results they had and they knew they had to tell other’s.
They have a passion for their products and they know they work.
Let me ask you this; would you walk into a store, buy their products and say their products are crap and then ask them if they had any positions available?
Or how about this scenario – you go to a restaurant, eat and say the food is terrible but then ask if they need any help.
That would just be ludicrous, right?
People in Network Marketing companies know their products work because they use them and they believe enough in the products to put their name and reputation behind the products.
And another thing that needs to be dispelled is those who believe that if the products were that great they’d be on the shelves of every major retailer.
NEWSFLASH Network Marketing companies are the smart ones unlike a lot of other name brand companies that spend a fortune every year in advertising; Network Marketing companies build tribes of people to advertise for them through word-of-mouth AND they pay them to do it. What a concept, huh?!
Here’s a factoid you may not realize; in the corporate world every corporation’s biggest issue is consumer utilization. Meaning they sale their products that they know are fabulous but the biggest issue is people use the products incorrectly.
Corporations are constantly putting out consumer information on how to use their products correctly. They have an influx of customer service calls from people complaining or asking questions on how to use the product(s). They get returns in droves because people “think” the products don’t work when in reality the person didn’t know how to properly use the product(s).
If you buy a product from a Network Marketing distributor you have a knowledgeable person who they themselves use the product and have been trained properly on the use of the product. Who better to buy a product from then from someone who actually uses the product and knows the proper way to use it? DUH!
So Network Marketing company’s give their customers the ability to get products directly from the source. From a person who is actually using the product(s) and is knowledgeable about the product(s).
5.If You Aren’t A Sales Person You Can’t Succeed In The Business. Well there is some truth behind this statement. You need to learn some selling skills, however network marketing companies have superior training and there are a wealth of books and courses on selling by some of the greats in the industry.
But let’s dispel this a little further, shall we? In reality didn’t you have to learn some skills before you just sat down at your desk and started working? I’m sure you were trained on how to do your job. No one just walks into a job and immediately knows how to do it, even if you’ve been in the same profession for years, when you move to another company you still have to learn how to do the job their way.
So to say you have to be a sales person to do network marketing is true, but it’s a skill like any other skill you have to learn to do anything. You didn’t just hop on a bike and start riding it; you had to learn how to ride. That is a skill.
In conclusion I just want to say for those who are in the network marketing profession I salute you. Don’t ever let anyone ever steal your passion or tell you network marketing is a bunch of hooey and you’re stupid for getting involved.
For those who are reading this and thought Network Marketing isn’t a legit business and people who are involved are just suckers, I hope I have opened your mind and gave you something to think about.
As my mentor Eric Worre always says, “Ladies and gentlemen, my wish for you is that you decide to be a Network Marketing professional-you decide to Go Pro-because it’s a stone-cold fact that we have a better way. Now let’s go tell the world.”
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Your entrepreneur friend,