How To Use Linkedin To Rapidly Attract The Best Prospects, Enroll New Recruits and GROW Your Team!
Last week I was privileged to be on a webinar that my friend Ferny Ceballos orchestrated for Elite Marketing Pro’s V.I.P. members only in which he had a guest speaker, Gloria MacDonald give some of her secrets on how she has literally built her entire network marketing business on LinkedIn. YES, LinkedIn!
Now I will confess that I have played with LinkedIn in the past, here and there but I have never had much luck, however after watching Gloria and learning how she has successfully used LinkedIn I was hooked again and couldn’t wait to give LinkedIn another try.
I’ll let Gloria explain how she has used LinkedIn to generate over $70k in income in just the past two months alone, exclusively using LinkedIn prospecting and recruiting strategies!
You can check her Linkedin Recruiting Playbook out.
Take it away Gloria!
Beginning with little background about myself…
I started in network marketing in 1979 in Amway and I learned from the godfathers, if you will, of network marketing — all the old school stuff.
This was LONG before personal computers and cell phones and I struggled to make my business work.
And I didn’t just struggle in one company; I struggled in five network marketing companies!
Then, about 15 years ago, I started a business that ended up being a multiple seven-figure business.
It was a successful business, but through a series of events (which we won’t get into), I was forced to shut it down.
Due to the circumstances, I went from having a multiple seven-figure business (and a lifestyle that went with it) to not making a dime the next month.
As a result, my husband and I had to cash in every penny of our retirement savings to stay afloat.
We had to sell our home; it was not a pretty picture at all!
There were many, many sleepless nights when I wondered how on earth we were ever going to make it through.
I really thought we might have to declare bankruptcy.
Fortunately, we didn’t.
Then, I got in touch with friends that were in network marketing and got involved in the industry, again.
Fast forward to a about year ago…
A post popped up on Facebook talking about “attraction marketing” and it got my attention.
I was already coaching network marketers, so I decided to check it out.
Thinking if this was something that could help my network marketing coaching clients, I needed to know about it.
Lo and behold, it was Ferny Ceballos!
…talking about Elite Marketing Pro.
As of last September, a year ago when I started on this journey, I had probably posted on Facebook fewer than 10 times in my life.
It just wasn’t something I did.
I had an assistant who did a little bit of posting for my previous business, but I hadn’t posted much on Facebook.
So I got going and got results right away!
I was excited about it but then, things started to change on Facebook and also, I’m a very BUSINESS focused person and I really didn’t want to get sucked into hours of non-profit producing activities (i.e. 2016 election rants, pics of people’s lunch, etc.)
“Hmm, I’m going to try LinkedIn!”
I had a profile already, and a fair number of connections, though they had nothing to do with the network marketing industry.
So I started fooling around on LinkedIn and really digging in.
The thing that appealed to me was this:
LinkedIn is a place where BUSINESS is done.
We talk about it being a “Social Media” platform — but it really is a BUSINESS platform.
And I found I could connect with people so much easier on LinkedIn!
People were raising their hands and sharing their virtual resumes telling me they were currently “working at” a network marketing, direct selling or simply entrepreneurs.
So I knew for sure they were perfect for what I had!
And I could connect with them.
Then, I used all the strategies that I learned through Elite Marketing Pro, all the things they teach about attraction marketing, and applied them to LinkedIn — and it worked!
And I did it all for FREE and didn’t even pay for LinkedIn’s higher level memberships.
I was using the FREE version of LinkedIn and it worked!
Now, I’m not saying LinkedIn is better than Facebook – it’s just different and fit my personality.
I looked at it like…this is a place where business people are, and they’re here to do business.
The average LinkedIn user has more than two times the buying power of any other social media platform
So it’s upscale.
Thus, I wasn’t going to be worried about people not being able to afford what I had to offer.
My strategy worked because of how well I could target people in the opportunity space, who had money!
Also, I found that people on LinkedIn are very happy and eager to pick up the phone and have a business conversation with you.
Let’s say you have a weight loss product…
It’s easy to target people who are interested in weight loss.
Or if you have a product for vegans, it’s easy to target people on LinkedIn who live a vegan lifestyle and are looking for information.
You can target those kinds of things on LinkedIn as well.
I happen to be targeting people in the opportunity space, but you don’t have to necessarily target them.
Okay, now let’s dive into…
The 6-Step LinkedIn Prospecting Process
It’s a fairly simple process.
Starting with step #1…
First, you decide WHO your target audience is, who you really want to focus on.
Then you target those people.
And invite those targeted people to connect with you.
In fact, I only invite targeted people to connect with me, and I only accept invitations from targeted people.
All kinds of people might ask me to connect with them and I just choose not to accept them.
You can if you’d like, of course.
But I choose not to, because I want to be super-targeted and focused on who I am and who my messages are going to.
Next, as soon as someone connects with me, accepts my invite to connect, or I accept their invite to connect with them, I send them a message saying…
“Thanks for connecting. I’m passionate about building an income from home and here’s something that I think could help you move forward with your goals.”
Obviously, it’s worded more carefully, but that’s the gist of it.
And I provide a link to a freebie, like what Elite Marketing Pro provides with their system to collect leads.
Then, I stay in touch with people.
Just like Facebook, LinkedIn will let you know when a contact has a birthday, but they also let you know when they have a work anniversary, or when they’ve changed jobs.
So I send messages at all those times with links to different offers and invite them to subscribe to my email list.
So I’m building my e-mail list as well.
Next, I do regular posts on LinkedIn.
There’s also a feature where you put your own blog post on LinkedIn.
They call it an “article” but for all intents and purposes, it’s a blog post.
So I post on LinkedIn three times a day.
Then, I send out invites to connect with new people every day.
And I send messages to people, and I also endorse people, which is another feature of LinkedIn.
You can endorse people for skills.
So every day, I endorse people for skills and then after I’ve endorsed them, I send them another message.
Every message I’m sending out has a link to a some free valuable info, in exchange for their contact info.
Every post I’m putting out there and every article I write has a link to something valuable, which my target audience would be interested in.
For example, I’m sure someone shared this link online and you are reading this now, because it adds value to you. It’s the same thing!
Finally, I’m constantly staying in touch with my audience and offering them value—something that can help them build their business or income goals.
In the social media world, this tends to be a taboo; posting a link or sending somebody a link.
And sure, on most platforms, you don’t want to do that, primarily because people don’t like it.
LinkedIn is different
…because people go there for business purposes
Therefore, they’re more open to hearing about what you have to show them from a business standpoint.
Something that I’ve seen in trying to show people how to use LinkedIn effectively, is getting their heads around this idea that you can send a link.
The very first connection you have, the very first message you send, send a link because people are serious about doing business there.
Although we call it a social media platform, it really is a business media platform.
People do not want to waste their time trying to do all the fake back-and-forth acting like they’re being social when they’re not being social.
They’re getting down to business and that’s the beauty of LinkedIn.
It saves tons of time, because…
People are not there to be entertained
They’re there to do business.
I post on Facebook 12 times a day, and eight of those 12 posts are inspirational, motivational, and things like that.
Do NOT do that on LinkedIn!
When I see people doing that on LinkedIn, I groan, and I think…
“Oh gosh, it’s another person who doesn’t understand LinkedIn.”
If you look at the Feed on LinkedIn, there’s not a lot of the inspirational/motivational stuff.
Don’t post any pictures of your cute dog, or cat, or your kids!
It’s not what the platform is for.
LinkedIn is about business
People are there to find out about business, to find business opportunities, and to do business.
That’s the beauty of it for the purposes of someone in the Elite Marketing Pro community.
People are on LinkedIn to grow their incomes and dead serious about achieving…
And you have the tools – especially if you are with EMP – to help them achieve their goals!
One of the things you learn at Elite Marketing Pro is how network marketers can create multiple streams of income.
So it’s not just about trying to get people to join you!
It’s about offering them value, wherever they may be.
- If they’re looking for a home or a new opportunity, great!
- If they’re looking to commit further to what they’re currently doing, awesome!
With Elite Marketing Pro, you can always provide a solution to what they need, either way.
I love that you can be straight forward with people on LinkedIn.
When I’m on the phone with a prospect from LinkedIn, right out of the gate, we’re talking about business.
This is the type of conversation I use to connect with people:
- I start by asking people how their business is going
- Then we get right into them sharing details with me about their business
- Finally I share a resource with them for helping them achieve their goals
And you know what?
Nobody’s ever offended!
Because again, the whole basis is you’re there to do business.
One phone call and I make sales—I just do.
The other thing is when I’m posting on LinkedIn:
My link is always going directly to a offer page – nothing free!
And I make sales all the time by offering something of value, something that’s going to help them move forward with their goals.
They purchase that while I’m sleeping or while I’m out to dinner or doing other things to build my business.
You can go directly to the sale on LinkedIn because, as I’ve hopefully made clear…it’s NOT about being social!
People didn’t join LinkedIn to find out about their cousin’s wedding…
Or what happened to their friend’s dog, or what they ate for lunch.
It’s about doing business, connecting with people who are in business, and helping people find business opportunities.
Okay, it’s Donna again!
Was that not an “Ah Ha” moment?! Gloria makes so much sense. If you want to get your product/service or opportunity into the hands of the right people and professionals who actually have money why not go to the source where they are, it’s a no-brainer for me!
In fact, did you know that there are 500 million+ professionals on LinkedIn… and they’re ready to talk business!
To learn ALL of Gloria’s detailed strategies she uses to ROCK her business on Linkedin check out her Linkedin Recruiting Playbook.
I’ve implemented her strategies and I can say honestly it’s going quite well.
If you found value and know someone who could benefit share this information with them because after all sharing is caring.
Your entrepreneur friend,