Book Review: Go For No! for Network Marketing
I remember when I first got into network marketing a couple of years ago I thought “I love these products and company so much that this is going to be a piece of cake. Everyone I talk to is going to fall in love just like I did.”
Was I wrong!
In my first mlm company I never signed one team member and had only 4 customers in over a year of being with the company.
WOOHOO! (insert sarcasm)
I kept hearing “No, this opportunity isn’t for me” or “No, these products don’t work for me.”
Needless to say I was discouraged, heartbroken, frustrated, and wanted to throw in the towel on more than one occasion.
I mean seriously, no one told me I’d hear no or even prepared me.
But that changed one day when I was listening to Ray Higdon. He was talking about how he started going for 20 noes a day for like six months.
He became the top earner in his network marketing company and well if you follow Ray you know the rest is history.
So I decided at that moment I was going to get over two of my biggest fears: picking up the damn phone and hearing people tell me no.
I became inoculated against hearing people say no and even on a few occasions people being rude.
Now truth is I still don’t like hearing someone tell me no, but I have built up somewhat of a tolerance to hearing it.
The book “Go For No for Network Marketing,” by Richard Fenton & Andrea Waltz with Ray Higdon is in my opinion an excellent book if you have a problem with hearing the word no and have a fear of failing.
The whole premise of the book is quite simple actually – you have to build up a tolerance to people saying NO to you and be willing to fail.
Pretty simple, right?
Well not actually because we are human after all and we hate to hear the word no and worst yet we hate to fail.
We want the success and will do anything to achieve it as long as it doesn’t involve failing which as the authors point out is a “recipe that virtually ensures average performance.”
The authors actually recommend “increasing your failure rate is the ultimate strategy for long-term, outstanding performance.”
Doesn’t make sense right?
Well in the book there are several stories of top earners that prove that statement to be true.
Just take Ray for example. Dead broke, in foreclosure, bill collectors chasing him and his girlfriend, now lovely wife, paying his utility bills. He hated being rejected. He actually took it personally and felt devastated by it, but he quickly developed his “courage muscle.”
He knew if he was going succeed in network marketing he was going to have to develop the skill and ability to handle rejection.
After reading Richard and Andrea’s first book “Go For No- Yes is the destination. No is how you get there” he decided that before his head hit the pillow at night he would get 20 noes. Now look at him today.
Just think if Ray hadn’t of gone for the noes we may not even know who he is today. That’s a scary thought!
There are several more stories in the book that drive home the point that failure is not the end-all-be-all and if you are going to or what to succeed in network marketing YOU ARE GOING TO HAVE TO GET TOUGH AND GET OUT OF YOUR HEAD!
I can tell you from personal experience the more noes you hear the easier it gets to hear them. Eventually you don’t even pay attention to them anymore.
If you don’t believe me start making cold calls to realtors. That will toughen you up buttercup.
Richard, Andrea and Ray believe and I have to agree with them, that you can’t get a YES until you hear several NOES.
Think of yeses and noes being the yin and the yang to your success.
The yin and yang symbol are distinctly different in that one side is white and the other side is black but intermingled they make a whole.
Therefore, you can’t have a yes without a no.
The Kenny and Andrea wrote a math equation that I believe drives the point across:
If A=B and B=C, then A= C.
YES is the destination → No is how you get there.
It really isn’t rocket science. It makes sense that the more noes you get you eventually have to get a yes. The hard part is vaccinating yourself against rejection and getting out of your own head.
One of the quotes they wrote in the book I believe says it all:
“You must abandon the notion that
the best way to increase your success
is to decrease your failure.
The best way to increase success is to increase your failure!
In conclusion, if you are struggling with rejection and not seeing the results you want I would highly recommend getting your hands on a copy of this book.
Kenny, Andrea and Ray have done an excellent job in conveying the message that it’s okay to fail. It’s actually recommended to be a top earner in network marketing!
If you found value in my book review please leave me a comment below.
Also if you have read the book please tell me your thoughts. I’d love to hear your take.
Your entrepreneur friend,